ZEE5 HiPi
ZEE5 HiPi
ZEE5 HiPi
ZEE5 HiPi
Designing intuitive experiences for ZEE5's foray into the UGC world, serving over 119mn+ monthly users
Designing intuitive experiences for ZEE5's foray into the UGC world, serving over 119mn+ monthly users
Designing intuitive experiences for ZEE5's foray into the UGC world, serving over 119mn+ monthly users
Designing intuitive experiences for ZEE5's foray into the UGC world, serving over 119mn+ monthly users
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about
HiPi is a video sharing social platform for Indian audiences where users can record and upload their own videos and can also view and engage with the videos shared by other people. Launched during the 2020 Covid Pandemic, HiPi was poised to be the TikTok alternatives designed and catered to Indians. Today ZEE5 HiPi has launched globally and is actively used with over 1cr+ downloads, and 40mn+ active users monthly. This project was done by me as part of the design team at Canvs.in
my role
• UX Design Lead • UI Design Lead • Leading the design team to expand the app design to other platforms such as TV, Tablet & more Other team members: Premankan Seal, Joydeep Singh, Rajat Sinha, Aalhad Joshi, Abin Rajan
about
HiPi is a video sharing social platform for Indian audiences where users can record and upload their own videos and can also view and engage with the videos shared by other people. Launched during the 2020 Covid Pandemic, HiPi was poised to be the TikTok alternatives designed and catered to Indians. Today ZEE5 HiPi has launched globally and is actively used with over 1cr+ downloads, and 40mn+ active users monthly. This project was done by me as part of the design team at Canvs.in
my role
• UX Design Lead • UI Design Lead • Leading the design team to expand the app design to other platforms such as TV, Tablet & more Other team members: Premankan Seal, Joydeep Singh, Rajat Sinha, Aalhad Joshi, Abin Rajan
about
HiPi is a video sharing social platform for Indian audiences where users can record and upload their own videos and can also view and engage with the videos shared by other people. Launched during the 2020 Covid Pandemic, HiPi was poised to be the TikTok alternatives designed and catered to Indians. Today ZEE5 HiPi has launched globally and is actively used with over 1cr+ downloads, and 40mn+ active users monthly. This project was done by me as part of the design team at Canvs.in
my role
• UX Design Lead • UI Design Lead • Leading the design team to expand the app design to other platforms such as TV, Tablet & more Other team members: Premankan Seal, Joydeep Singh, Rajat Sinha, Aalhad Joshi, Abin Rajan
about
HiPi is a video sharing social platform for Indian audiences where users can record and upload their own videos and can also view and engage with the videos shared by other people. Launched during the 2020 Covid Pandemic, HiPi was poised to be the TikTok alternatives designed and catered to Indians. Today ZEE5 HiPi has launched globally and is actively used with over 1cr+ downloads, and 40mn+ active users monthly. This project was done by me as part of the design team at Canvs.in
my role
• UX Design Lead • UI Design Lead • Leading the design team to expand the app design to other platforms such as TV, Tablet & more Other team members: Premankan Seal, Joydeep Singh, Rajat Sinha, Aalhad Joshi, Abin Rajan
ZEE5 HiPi was born out of necessity for Indians. TikTok had been revolutionising the world with it's content, yet it felt very foreign. A homegrown app designed for the Indian masses was required, and we built it.
At the time of launch, HiPi was launched as an addition to the already existing ZEE5 app. This led to it being shown to over 50mn+ users immediately. Users would not need a separate subscription plan, and could immediately start creating the videos they'd want to share with the world. HiPi was part of the ZEE5 SuperApp that was planned at the time, and surpassed all expectations.
Today HiPi stands as a standalone app that over 1 crore users love and cherish.
year
2020
timeframe
November 2019 to June 2020
tools
Sketch
category
Product Design
ZEE5 HiPi was born out of necessity for Indians. TikTok had been revolutionising the world with it's content, yet it felt very foreign. A homegrown app designed for the Indian masses was required, and we built it.
At the time of launch, HiPi was launched as an addition to the already existing ZEE5 app. This led to it being shown to over 50mn+ users immediately. Users would not need a separate subscription plan, and could immediately start creating the videos they'd want to share with the world. HiPi was part of the ZEE5 SuperApp that was planned at the time, and surpassed all expectations.
Today HiPi stands as a standalone app that over 1 crore users love and cherish.
year
2020
timeframe
November 2019 to June 2020
tools
Sketch
category
Product Design
ZEE5 HiPi was born out of necessity for Indians. TikTok had been revolutionising the world with it's content, yet it felt very foreign. A homegrown app designed for the Indian masses was required, and we built it.
At the time of launch, HiPi was launched as an addition to the already existing ZEE5 app. This led to it being shown to over 50mn+ users immediately. Users would not need a separate subscription plan, and could immediately start creating the videos they'd want to share with the world. HiPi was part of the ZEE5 SuperApp that was planned at the time, and surpassed all expectations.
Today HiPi stands as a standalone app that over 1 crore users love and cherish.
year
2020
timeframe
November 2019 to June 2020
tools
Sketch
category
Product Design
ZEE5 HiPi was born out of necessity for Indians. TikTok had been revolutionising the world with it's content, yet it felt very foreign. A homegrown app designed for the Indian masses was required, and we built it.
At the time of launch, HiPi was launched as an addition to the already existing ZEE5 app. This led to it being shown to over 50mn+ users immediately. Users would not need a separate subscription plan, and could immediately start creating the videos they'd want to share with the world. HiPi was part of the ZEE5 SuperApp that was planned at the time, and surpassed all expectations.
Today HiPi stands as a standalone app that over 1 crore users love and cherish.
year
2020
timeframe
November 2019 to June 2020
tools
Sketch
category
Product Design
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Creators are able to fine-tune their video in many forms
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Creators are able to fine-tune their video in many forms
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Creators are able to fine-tune their video in many forms
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Creators are able to fine-tune their video in many forms
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Viewers get the option of being able to curate what they see
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Viewers get the option of being able to curate what they see
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Viewers get the option of being able to curate what they see
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Viewers get the option of being able to curate what they see
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ancillary and tertiary screens
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ancillary and tertiary screens
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ancillary and tertiary screens
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ancillary and tertiary screens
