rePurpose Global
rePurpose Global
rePurpose Global
rePurpose Global
Building a design system and new visual style for the world's leading Plastic Action Platform
Building a design system and new visual style for the world's leading Plastic Action Platform
Building a design system and new visual style for the world's leading Plastic Action Platform
Building a design system and new visual style for the world's leading Plastic Action Platform
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about
rePurpose Global is the world's leading Plastic Action Platform, having over 270+ brands, and over 17,347,249+ kgs (that's 3.5 billion+ plastic bags!) of nature bound plastic recovered.
my role
Over the course of 2 years, I led the product design team, and executed the following: • Design System (Web/App/Marketing) • Shopify Extension for brands/sellers in the eCom space • Disclosure Tool (Web-app) for brands to help be onboarded onto the platform, measure their plastic footprint, and be able to analyse their impact. • Website redesign/launch (Webflow) • Blog redesign/launch (Webflow) • Illustration kit • Corporate presentation deck template (Google Slides Template) • Merch/swag design for in-house retreats Marketing & Design Team Members: Vikram Bhalla, Azade Aria, Saloni Kamble, Anjana Menon, Shreshta Vasudev
about
rePurpose Global is the world's leading Plastic Action Platform, having over 270+ brands, and over 17,347,249+ kgs (that's 3.5 billion+ plastic bags!) of nature bound plastic recovered.
my role
Over the course of 2 years, I led the product design team, and executed the following: • Design System (Web/App/Marketing) • Shopify Extension for brands/sellers in the eCom space • Disclosure Tool (Web-app) for brands to help be onboarded onto the platform, measure their plastic footprint, and be able to analyse their impact. • Website redesign/launch (Webflow) • Blog redesign/launch (Webflow) • Illustration kit • Corporate presentation deck template (Google Slides Template) • Merch/swag design for in-house retreats Marketing & Design Team Members: Vikram Bhalla, Azade Aria, Saloni Kamble, Anjana Menon, Shreshta Vasudev
about
rePurpose Global is the world's leading Plastic Action Platform, having over 270+ brands, and over 17,347,249+ kgs (that's 3.5 billion+ plastic bags!) of nature bound plastic recovered.
my role
Over the course of 2 years, I led the product design team, and executed the following: • Design System (Web/App/Marketing) • Shopify Extension for brands/sellers in the eCom space • Disclosure Tool (Web-app) for brands to help be onboarded onto the platform, measure their plastic footprint, and be able to analyse their impact. • Website redesign/launch (Webflow) • Blog redesign/launch (Webflow) • Illustration kit • Corporate presentation deck template (Google Slides Template) • Merch/swag design for in-house retreats Marketing & Design Team Members: Vikram Bhalla, Azade Aria, Saloni Kamble, Anjana Menon, Shreshta Vasudev
about
rePurpose Global is the world's leading Plastic Action Platform, having over 270+ brands, and over 17,347,249+ kgs (that's 3.5 billion+ plastic bags!) of nature bound plastic recovered.
my role
Over the course of 2 years, I led the product design team, and executed the following: • Design System (Web/App/Marketing) • Shopify Extension for brands/sellers in the eCom space • Disclosure Tool (Web-app) for brands to help be onboarded onto the platform, measure their plastic footprint, and be able to analyse their impact. • Website redesign/launch (Webflow) • Blog redesign/launch (Webflow) • Illustration kit • Corporate presentation deck template (Google Slides Template) • Merch/swag design for in-house retreats Marketing & Design Team Members: Vikram Bhalla, Azade Aria, Saloni Kamble, Anjana Menon, Shreshta Vasudev
rePurpose Global recognizes plastic pollution for the systemic problem it is. With a global presence in over 5 continents, rePurpose Global knows the industry inside and out. Armed with decades of experience in environmental finance, circular economy, behavioural change and sustainability communications, they are always ahead of the curve.
I was brought on as rePurpose Global's first product designer. At first, I was only spearheading all things related to Design Systems, User Experience and User Interface Design.
In the two years that we worked together, one of the main tasks was revamping the website from it's Wix origins to being completely redone on Webflow, which was instrumental in securing their series A funding.
We designed the "Disclosure Tool", which helped their clients view and manage their plastic footprint. This also acted as a pivotal tool that helped encourage signups from users.
Along with these main tasks, we also built several side products. Details are available on request.
year
2023
timeframe
March 2021 - Feb 2023
tools
Figma, Webflow, Figjam, Notion
category
Design Systems
rePurpose Global recognizes plastic pollution for the systemic problem it is. With a global presence in over 5 continents, rePurpose Global knows the industry inside and out. Armed with decades of experience in environmental finance, circular economy, behavioural change and sustainability communications, they are always ahead of the curve.
I was brought on as rePurpose Global's first product designer. At first, I was only spearheading all things related to Design Systems, User Experience and User Interface Design.
In the two years that we worked together, one of the main tasks was revamping the website from it's Wix origins to being completely redone on Webflow, which was instrumental in securing their series A funding.
We designed the "Disclosure Tool", which helped their clients view and manage their plastic footprint. This also acted as a pivotal tool that helped encourage signups from users.
Along with these main tasks, we also built several side products. Details are available on request.
year
2023
timeframe
March 2021 - Feb 2023
tools
Figma, Webflow, Figjam, Notion
category
Design Systems
rePurpose Global recognizes plastic pollution for the systemic problem it is. With a global presence in over 5 continents, rePurpose Global knows the industry inside and out. Armed with decades of experience in environmental finance, circular economy, behavioural change and sustainability communications, they are always ahead of the curve.
I was brought on as rePurpose Global's first product designer. At first, I was only spearheading all things related to Design Systems, User Experience and User Interface Design.
In the two years that we worked together, one of the main tasks was revamping the website from it's Wix origins to being completely redone on Webflow, which was instrumental in securing their series A funding.
We designed the "Disclosure Tool", which helped their clients view and manage their plastic footprint. This also acted as a pivotal tool that helped encourage signups from users.
Along with these main tasks, we also built several side products. Details are available on request.
year
2023
timeframe
March 2021 - Feb 2023
tools
Figma, Webflow, Figjam, Notion
category
Design Systems
rePurpose Global recognizes plastic pollution for the systemic problem it is. With a global presence in over 5 continents, rePurpose Global knows the industry inside and out. Armed with decades of experience in environmental finance, circular economy, behavioural change and sustainability communications, they are always ahead of the curve.
I was brought on as rePurpose Global's first product designer. At first, I was only spearheading all things related to Design Systems, User Experience and User Interface Design.
In the two years that we worked together, one of the main tasks was revamping the website from it's Wix origins to being completely redone on Webflow, which was instrumental in securing their series A funding.
We designed the "Disclosure Tool", which helped their clients view and manage their plastic footprint. This also acted as a pivotal tool that helped encourage signups from users.
Along with these main tasks, we also built several side products. Details are available on request.
year
2023
timeframe
March 2021 - Feb 2023
tools
Figma, Webflow, Figjam, Notion
category
Design Systems
01
A very expansive design system that extented to the web, product and digital marketing use cases.
01
A very expansive design system that extented to the web, product and digital marketing use cases.
01
A very expansive design system that extented to the web, product and digital marketing use cases.
01
A very expansive design system that extented to the web, product and digital marketing use cases.
02
Website redesign completely built on Webflow
02
Website redesign completely built on Webflow
02
Website redesign completely built on Webflow
02
Website redesign completely built on Webflow
03
Disclosure Tool screen examples designed on Figma, and built in-house.
03
Disclosure Tool screen examples designed on Figma, and built in-house.
03
Disclosure Tool screen examples designed on Figma, and built in-house.
03
Disclosure Tool screen examples designed on Figma, and built in-house.
