Seller portal for TATA CliQ
Seller portal for TATA CliQ
Seller portal for TATA CliQ
Seller portal for TATA CliQ
Rethinking a seller portal for 1000+ sellers affecting 10mn+ monthly users.
Rethinking a seller portal for 1000+ sellers affecting 10mn+ monthly users.
Rethinking a seller portal for 1000+ sellers affecting 10mn+ monthly users.
Rethinking a seller portal for 1000+ sellers affecting 10mn+ monthly users.
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about
TATA CliQ is the flagship digital commerce initiative of the Tata Group. They operate in categories such as Fashion, Footwear and Accessories. Tata Group's E-commerce platform Tata CLiQ also launched a premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury and It have house a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands. Launched in 2016, the global conglomerate boasts 1000+ sellers, and over 10mn+ customers.
my role
• Work with the research team to help evaluate and strategise on the new direction • Be a part of user interviews (both in-person and remote) • Setup a new design system for the revamp • UX and UI Design for the seller portal, mobile app for sellers, landing page for sellers • Ensure developer hand-off was as smooth as possible Research team: Swar Raisinghani, Nikhita Ghugari of Xeno CoLab
about
TATA CliQ is the flagship digital commerce initiative of the Tata Group. They operate in categories such as Fashion, Footwear and Accessories. Tata Group's E-commerce platform Tata CLiQ also launched a premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury and It have house a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands. Launched in 2016, the global conglomerate boasts 1000+ sellers, and over 10mn+ customers.
my role
• Work with the research team to help evaluate and strategise on the new direction • Be a part of user interviews (both in-person and remote) • Setup a new design system for the revamp • UX and UI Design for the seller portal, mobile app for sellers, landing page for sellers • Ensure developer hand-off was as smooth as possible Research team: Swar Raisinghani, Nikhita Ghugari of Xeno CoLab
about
TATA CliQ is the flagship digital commerce initiative of the Tata Group. They operate in categories such as Fashion, Footwear and Accessories. Tata Group's E-commerce platform Tata CLiQ also launched a premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury and It have house a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands. Launched in 2016, the global conglomerate boasts 1000+ sellers, and over 10mn+ customers.
my role
• Work with the research team to help evaluate and strategise on the new direction • Be a part of user interviews (both in-person and remote) • Setup a new design system for the revamp • UX and UI Design for the seller portal, mobile app for sellers, landing page for sellers • Ensure developer hand-off was as smooth as possible Research team: Swar Raisinghani, Nikhita Ghugari of Xeno CoLab
about
TATA CliQ is the flagship digital commerce initiative of the Tata Group. They operate in categories such as Fashion, Footwear and Accessories. Tata Group's E-commerce platform Tata CLiQ also launched a premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury and It have house a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands. Launched in 2016, the global conglomerate boasts 1000+ sellers, and over 10mn+ customers.
my role
• Work with the research team to help evaluate and strategise on the new direction • Be a part of user interviews (both in-person and remote) • Setup a new design system for the revamp • UX and UI Design for the seller portal, mobile app for sellers, landing page for sellers • Ensure developer hand-off was as smooth as possible Research team: Swar Raisinghani, Nikhita Ghugari of Xeno CoLab
Sub-par user experiences were costing the sellers crores. The primary task was to completely reimagine the entire seller portal through research, and then revamp the UI for the new experience.
Over the course of 4 months, I had the pleasure of working with Xeno CoLab who led the design research. As part of the research, we conducted both in-person and remote interviews with sellers that ranged from local shops to giant enterprises, and conducted interviews with the TATA CliQ team to understand the problems and accordingly come up with the solutions. Below are some shots from our research sessions.
Once our solutions were in place, I began the exercise of coming up with a completely new visual language (which was anchored by TATA CliQ's customer facing brand guidelines) for the new and improved seller portal.
This process took over 8 months, and included various iterations with the TATA CliQ team, as well as usability testing with participants of the research exercise.
year
2021
timeframe
January 2020 - January 2021
tools
Sketch, Figma
category
Product Design
Sub-par user experiences were costing the sellers crores. The primary task was to completely reimagine the entire seller portal through research, and then revamp the UI for the new experience.
Over the course of 4 months, I had the pleasure of working with Xeno CoLab who led the design research. As part of the research, we conducted both in-person and remote interviews with sellers that ranged from local shops to giant enterprises, and conducted interviews with the TATA CliQ team to understand the problems and accordingly come up with the solutions. Below are some shots from our research sessions.
Once our solutions were in place, I began the exercise of coming up with a completely new visual language (which was anchored by TATA CliQ's customer facing brand guidelines) for the new and improved seller portal.
This process took over 8 months, and included various iterations with the TATA CliQ team, as well as usability testing with participants of the research exercise.
year
2021
timeframe
January 2020 - January 2021
tools
Sketch, Figma
category
Product Design
Sub-par user experiences were costing the sellers crores. The primary task was to completely reimagine the entire seller portal through research, and then revamp the UI for the new experience.
Over the course of 4 months, I had the pleasure of working with Xeno CoLab who led the design research. As part of the research, we conducted both in-person and remote interviews with sellers that ranged from local shops to giant enterprises, and conducted interviews with the TATA CliQ team to understand the problems and accordingly come up with the solutions. Below are some shots from our research sessions.
Once our solutions were in place, I began the exercise of coming up with a completely new visual language (which was anchored by TATA CliQ's customer facing brand guidelines) for the new and improved seller portal.
This process took over 8 months, and included various iterations with the TATA CliQ team, as well as usability testing with participants of the research exercise.
year
2021
timeframe
January 2020 - January 2021
tools
Sketch, Figma
category
Product Design
Sub-par user experiences were costing the sellers crores. The primary task was to completely reimagine the entire seller portal through research, and then revamp the UI for the new experience.
Over the course of 4 months, I had the pleasure of working with Xeno CoLab who led the design research. As part of the research, we conducted both in-person and remote interviews with sellers that ranged from local shops to giant enterprises, and conducted interviews with the TATA CliQ team to understand the problems and accordingly come up with the solutions. Below are some shots from our research sessions.
Once our solutions were in place, I began the exercise of coming up with a completely new visual language (which was anchored by TATA CliQ's customer facing brand guidelines) for the new and improved seller portal.
This process took over 8 months, and included various iterations with the TATA CliQ team, as well as usability testing with participants of the research exercise.
year
2021
timeframe
January 2020 - January 2021
tools
Sketch, Figma
category
Product Design
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Web app redesign examples
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Web app redesign examples
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Web app redesign examples
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Web app redesign examples
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Web app redesign examples
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Web app redesign examples
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Web app redesign examples
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Web app redesign examples
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Mobile app with limited features compared to the web app
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Mobile app with limited features compared to the web app
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Mobile app with limited features compared to the web app
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Mobile app with limited features compared to the web app
